What is WebP?

Google created the Webp image file format to take the place of the JPEG, PNG, and GIF file formats. It enables animation, alpha transparency, and both lossy and lossless compression. The most widely used next-generation image format is WebP. 90% of modern web browsers support this Google-developed open-source format. Adopting WebP at this time is a sure bet. The user experience for practically all of your website visitors will be improved if you modify your WordPress site to support it. Despite all the recent hoopla, WebP—pronounced "weppy"—is a somewhat ancient technology. Since its initial announcement in 2010, it has been updated and improved to reach its present condition. It’s become a popular topic lately as it pulled ahead in the next-gen image format wars: as of this writing, it’s supported on Chrome, Microsoft Edge, Firefox, Opera, and most recently Safari.

What is WebP format used for?

WebP is a modern image format that provides superior lossless and lossy compression for images on the web. Using WebP, webmasters and web developers can create smaller, richer images that make the web faster. WebP lossless images are 26% smaller in size compared to PNGs.

How to fix serve images in next-gen formats?

towebp.io was originally created for developers and webmasters to fix this error message "serve images in next-gen formats" that shows when you measure your website's performance in Google's PageSpeed Insights, Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption, all you need to do is to upload your images of any type format to towebp.io and download the converted images to WebP in straightforward steps.

Is WebP good for SEO?

Yes. At the end of the day, you can hardly go wrong with implementing SEO optimization products from Google. WebP and SEO go hand in hand. These tools are designed to make your website lighter, run faster and smoother, which translates to higher search engine rankings and a better experience for visitors.

Is WebP faster than PNG?

Essentially WebP offers the following benefits over PNG. WebP offers 26% smaller file sizes than PNG, while still providing transparency and the same quality. WebP loads faster (due to file size) than PNG images.

Why are WebP so small?

Google claims that their WebP format is 25 – 34% smaller than JPEG at equivalent quality. I think Google's result of 25-34% smaller files is mostly caused by the fact that they compared their WebP encoder to the JPEG reference implementation, Independent JPEG Group's cjpeg, not Mozilla's improved MozJPEG encoder.